The Truth About Cold-Pressurized “Raw” Pet Food

 The Truth About Cold-Pressurized “Raw” Pet Food

What pet food companies don’t want you to know…

Did you know many big-name “raw” pet food brands aren’t truly raw anymore? They use a method called High Pressure Processing (HPP) — a cold pasteurization technique — to extend shelf life and kill bacteria. Sounds good in theory… but here’s the downside:

❌ Kills Good Bacteria Too – HPP doesn’t just target harmful bacteria — it destroys beneficial probiotics that help your pet’s digestion, immune health, and nutrient absorption.

❌ Denatures Enzymes – Vital enzymes that make raw food raw get compromised. These enzymes are crucial for your pet’s ability to digest and break down food naturally.

❌ Nutrient Loss – While it’s not “cooked,” HPP alters the structure of fats, proteins, and vitamins. This may reduce the bioavailability of essential nutrients your pet needs to thrive.

❌ False Sense of Safety – HPP isn’t foolproof. Pathogens like Listeria and Salmonella can survive, and recontamination is possible after pressurization.

💯 What We Believe In

At Ancestral Raw, we skip the shortcuts. No HPP, no pasteurization, no compromise. Just fresh, truly raw, biologically appropriate food the way nature intended. 🥩🐾

📲 Tag a pet parent who thinks all raw is the same.

#RawFeedingTruth #SayNoToHPP #TrulyRaw #AncestralRawNutrition #SpeciesAppropriate #RawNotProcessed