ANCESTRAL RAW NUTRITION

NEW TO RAW?

Learn how to confidently transition your dog or cat to a raw feeding routine.

START HERE

WHY PET PARENTS SWITCH TO RAW

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BETTER DIGESTION

Smaller stools and easier nutrient absorption.

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CLEANER INGREDIENTS

No synthetic fillers, rendered meals, or artificial preservatives.

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SPECIES-APPROPRIATE FEEDING

Inspired by prey-model raw nutrition.

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BETTER MEALTIME EXCITEMENT

Fresh raw meals pets naturally crave.

WHAT MAKES ANCESTRAL RAW DIFFERENT?

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LICENSED & INSPECTED CALIFORNIA FACILITY

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SMALL-BATCH PRODUCTION

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RESPONSIBLY SOURCED MEATS

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FROZEN FRESH

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NO HPP
NO BACTERIOPHAGES

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WHOLE PREY PMR-INSPIRED

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NO SYNTHETIC OILS OR FILLERS

HOW TO START

A simple, gradual transition can help your pet adjust.

Start slowly and adjust the pace based on how your pet responds. The goal is a comfortable transition to raw.

DAYS 1–2

75% CURRENT FOOD
25% RAW

25% RAW

Start with a small amount of raw and let your pet adjust.

→

DAYS 3–4

50% CURRENT FOOD
50% RAW

50% RAW

Increase the raw portion gradually as your pet becomes comfortable.

→

DAYS 5–6

25% CURRENT FOOD
75% RAW

75% RAW

Continue increasing the raw portion while monitoring your pet.

→

DAY 7+

100% RAW

100% RAW

Once your pet is comfortable, continue with their full raw meal.

💡 TIP: Every pet is different. If your pet needs more time, slow the transition down rather than rushing the process.

💡 TIPS FOR SUCCESS

✓ Go at your pet's pace

✓ Monitor stool & appetite

✓ Provide fresh water

✓ Keep it positive

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HOW MUCH SHOULD I FEED?

Get a personalized starting recommendation based on your pet's weight, age and activity.

CALCULATE MY PET'S PORTION

BEST BEGINNER-FRIENDLY MEALS

Start simple with an easy-to-feed raw blend.

BEEF & CHICKEN BLEND

A great first step into raw feeding. Beef + chicken PMR-inspired nutrition.

SHOP BEEF & CHICKEN

TURKEY BLEND

A simple, lean beginner protein. Fine-ground and easy to portion.

SHOP TURKEY

BEEF BLEND

A simple single-protein option with rich flavor.

SHOP BEEF

COMPLETE RAW BLEND BOX • 30 LB Variety • 3 Signature Blends

30 LB VARIETY BOX

A variety of popular proteins. Perfect for trying different options.

SHOP VARIETY BOX

🐾 Not sure which one? Start with our beginner-friendly meals.

WHAT TO EXPECT

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STOOL CHANGES

Stool may change during transition.

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APPETITE

Appetite may fluctuate temporarily.

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THAWING

Thaw safely in the refrigerator.

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STORAGE

Keep frozen and follow product guidance.

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ROTATE PROTEINS

Add variety once your pet is established.

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FRESH WATER

Always provide clean, fresh water.

NEW TO RAW FAQ

Quick answers before you get started.

Is raw food safe for my pet?

Raw food should be handled with appropriate food-safety practices. Keep frozen food frozen until needed, thaw safely, clean feeding surfaces and wash hands after handling.

Can I mix raw and kibble?

Many pet parents use a gradual transition when introducing raw food. Monitor your pet as you increase the raw portion.

What if my pet has a sensitive stomach?

Start slowly and monitor stool quality and appetite. Pets with medical conditions should be discussed with a veterinarian before changing diets.

How much should I feed?

Feeding amounts vary based on species, weight, age, activity and body condition. Use our feeding calculator as a starting point.

What protein should I start with?

Turkey, beef and chicken are practical starting options. Choose one of our feeding formats that make feeding time simple.

How long does raw last in the fridge?

Follow the storage instructions on your specific product. Keep thawed food refrigerated and use it within the recommended timeframe.

What is PMR?

Prey-model raw is an approach to raw feeding inspired by the natural diet of carnivorous animals.

Do you ship?

Yes. Frozen shipping is available for eligible orders. Minimum order requirements and shipping restrictions may apply.

READY TO MAKE THE SWITCH?

Real raw food. Real guidance. Let's get started.

SHOP BEGINNER-FRIENDLY MEALS

Still have questions? Talk to Ancestral →